A Note from Ama

Ama Uytingco, Director of Marketing

Ama Uytingco, Director of Marketing

Hi! I’m Ama, a junior studying Media, Culture, and Communication at NYU. I was born in Florida, but raised in California (Bay Area shout-out!). I use to think walking over a mile in a day was a lot of exercise, but after living in New York, I realized that not only have I become a walking enthusiast, but I’ve also become a more paranoid driver. Something you should know about me is that I am a self-proclaimed super-fan of all things Avatar: The Last Airbender, and in general of all things fandom. In fact, my early dabbling in fandom is what led me to my current academic interest: fan studies, and the intersection between fandom and civic engagement.

Ama at a recent book delivery

Ama at a recent book delivery

As the Director of Marketing for Bring on the Books, I want to leverage my knowledge of fan practices and passion for social justice and education to inspire a similar interest in others for the cause. My vision for BOB only grow everyday while working with such an incredibly inspirational and motivational team. There’s a genuine rapport among us and the rest of the BOB community that makes the future of this organization so exciting and full of potential!

As we move away from running book drives, our next big step is releasing a BOB mobile app that connects those with gently-used books directly to local shelters, schools, and organizations that need them (as I’m sure most people have heard of by now…). I can’t wait for the BOB community to test it out and be just as excited as we are about the development! Hopefully, our app will urge fellow rerouters to become conscious about what kinds of books they reroute and to whom these books are actually going.

Ama with Jessica, Mckenzie and Hediya at P.S. 244

Ama with Jessica, Mckenzie and Hediya at P.S. 244

As the BOB mission emphasizes, stories are powerful! Whether that story is encountered in a TV show or in a physical book, audiences, especially children, learn to socialize through interactions with media – which is why issues like the literacy gap, coupled with the lack of nuanced representations of diversity across media, matter so much. I’m excited to take part in planning some new projects and share my experiences with everyone in the BOB community!

Thoughts or comments? Feel free to leave them below or reach out to us via Facebook (/BringOnTheBooks) and Twitter (@BOtBFoundation)!